Episode #1: Bridging Cultures While Scaling Business
ISB Vietnam Podcast
As global companies scale their technology teams, software delivery increasingly happens across borders, cultures, and time zones. While this creates opportunities for speed and cost efficiency, it also introduces a less visible challenge: cross-cultural communication.
In the first episode of the ISB Vietnam Podcast, hosts Nikki Skovmose Business Development Rep and Peter Ratcliff, International Sales Manager, explore how cultural differences between East and West shape the way software teams communicate, make decisions, and deliver results.
What This Episode Covers
Cultural Foundations of Communication
- The cultural and philosophical roots behind different communication styles
Why Projects Fail Beyond Technology
- Why many software project challenges are cultural rather than technical
Real-World Delivery Misalignment
- Practical examples of misalignment in cross-border software delivery
Adapting Without Losing Quality
- How ISB Vietnam’s teams successfully adapt their communication while maintaining high quality standards to align with global delivery models.
Practical Insights From Real Experience
Rather than focusing on theory, the discussion is grounded in practical lessons from real-life experience, drawn from hosts Nikki and Peter’s combined decades of work with international clients and distributed engineering teams.
Who Should Watch This Episode
For founders and CTOs considering offshore development but unsure where to start, this episode offers a practical, experience-based view on how to reduce risk, improve collaboration, and turn outsourcing into a long-term competitive advantage.
What’s Coming Next
More episodes are coming soon, covering leadership, delivery, and real-world experiences of building software across cultures - recorded from the heart of Vietnam, Ho Chi Minh City, where ISB Vietnam is headquartered.
Watch The Episode on our Youtube Channel!
